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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Men Watches

Men Watches

Shop the latest edit of men’s watches here. Whatever your lifestyle we have a watch to match it. Strap on a classic, timeless style or add a splash of colour to your wrist.

Women Watches

Women Watches

Less is definitely not more when it comes to Swatch, shop our women’s edit here. Colourful creations or stylish, on-trend watches – something to suit everyone.

SKIN

SKIN

Inspired by the thrill of the unknown, the beauty of movement and the anticipation of change, Swatch's SKIN collection introduces eleven minimalist styles in two new case sizes for men and women. 

Action Heroes

Action Heroes

Long days, late nights, color, creativity - Action Heroes captures this youthful energy with trendy designs and expressive colorways. Explore the collection and find your style.

Spicy Islands

Spicy Islands

Discover the rhythm, flavors and culture of Latin America in our Spicy Islands collection. Each watch draws special inspiration from Latin food, fashion and passion. 

A Traveler's Dream

A Traveler's Dream

Inspired by open maps, blank journals, luxurious maritime travel and the allure of the open road.

Time to Swatch

Time to Swatch

Sometimes it’s more difficult to create a classic. With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value.

Mosaici & More

Mosaici & More

Inspired by dynamic patterns and asymmetrical designs, Mosaici and More explores the texture and balance in a collection of contemporary watches. Discover all the models at the forefront of fashion.

Sistem51 Originals

Sistem51 Originals

SISTEM51 is 100% Swiss made and features an exceptional 90 hour power reserve. Hermetically sealed within its case, the 3 Hz movement delivers precise, long-lasting, maintenance-free performance.

Sistem51 Irony

Sistem51 Irony

Automatic. No battery. 90-hour power reserve. The groundbreaking Swatch mechanical movement has gone METAL. Introducing SISTEM51 IRONY: a collection of flashy, bold and premium designs of self-powered ingenuity. Find your style and join the mechanical revolution today.

Ian Davenport

Ian Davenport

As the presenting sponsor of the 57th Biennale Arte 2017, Swatch invited world-renowned contemporary artist Ian Davenport to exhibit a large-scale poured paint installation in Venice's historic Giardini pavilions.

JAIN

JAIN

New, independent and unconventional – this is Jain and this is ZANAKA. Inspired by experiences from her childhood spent in Africa, Europe and the Far East,

Bijoux

Bijoux

Add some sparkle to your Swatch collection with Swatch BIJOUX. This colourful range of unique rings, necklaces and earrings are designed with coloured crystals and intentionally crafted to mix and match perfectly with our watches.

Voice of Freedom

Voice of Freedom

Inspired by the revolutionary inside of you, VOICE OF FREEDOM uses graffiti, surrealist fun-fauna, hidden text, cryptic print and bold colours to encourage passion and action.

Look Fab

Look Fab

It's always a good time to LOOK FAB! Sun-brushed dials and glittery gold, silver, fuchsia, and ink blue styles create a collection of Swiss watches that reminds us to cherish life's treasures.

Magies d’Hiver

Magies d’Hiver

Inspired by technical materials, patterned design and snowflakes, the MAGIES D'HIVER collection takes you from mountains to lowland forests on a surreal journey through a Winter wonderland.

Es War Zweimal

Es War Zweimal

ES WAR ZWEIMAL is the newest collection of fairy tale-inspired watches. Each model tells the lesson-filled stories through intricately printed straps, dials and cases.

Gold & Rose-Gold Watches

Gold & Rose-Gold Watches

Bold and brilliant. Gold is where glam, elegance and sophistication meet. Make your wrist shine with these stylish gold and rose-gold toned watches.

Swatch POP

Swatch POP

Where does time go to? According to the new Swatch POP collection, a zillion different destinations. These eye-catching watches have pop-out heads with a mind of their own.

Archi-Mix

Archi-Mix

ARCHI-MIX turns time into emotions and expressions! Looks as diverse as vintage and the bizarrely avant-garde testify that no two individuals spend their time in exactly the same way...

Swatch The Eyes

Swatch The Eyes

Blink and you could miss the moment, as interchangeable snap-on fronts (complete with lenses) and temples, in head-turning designs and colours, present 210 matchmaking possibilities (30 styles with 7 different temples).

Swatch Club

Swatch Club

We're celebrating the new Club Watch SPICE IT UP. Evidence of a good time lies everywhere – confetti on the dial and all over the packaging where another surprise lies in wait for the lucky owner: a free Swatch Club Premium membership!

Roland-Garros

Roland-Garros

On the occasion of the 2017 French Open, Swatch has once again created two Roland-Garros watches: BELLE DE BREAK and TIE BREAK.

PIOLIN’S TIME

PIOLIN’S TIME

Inspired by the hand-embroidered wall hanging, "Selva Blanca" by the Argentinian artist duo, Chiachio & Giannone, PIOLIN'S TIME is the Second Club Watch and a limited (2,626 pieces) and numbered Art Special

Chinese New Year

Chinese New Year

Swatch has created ROCKING ROOSTER to welcome the Chinese Year of the Rooster! As time-sensitive as Swatch, roosters stand for their punctuality.

The Swatch Art Peace Hotel

The Swatch Art Peace Hotel

The Swatch Art Peace Hotel special, JULS AT SWATCH ART PEACE HOTEL , presents faces and figures inspired by the comic faces found on Chinese artifacts, says the artist Yi Lin Juliana Ong.

Maxi Swatch

Maxi Swatch

First created in 1985, these over sized wall clocks are based on the Original Gent collection, but much much bigger!

Flik Flak's Favourites

Flik Flak's Favourites

Check out Flik Flak's favourites for Boys & Girl, with plenty of designs and features making learning or getting to the dinner table on time fun.

Flik Flak Birthday Party

Flik Flak Birthday Party

As the world’s favourite children’s watch turns 30, the invitation to party goes out to millions of kids everywhere. A birthday wouldn’t be a birthday without presents! Flik Flak has created a celebratory Birthday Collection.

Flik Flak A Trip To London

Flik Flak A Trip To London

It’s time for double-decker buses, black cabs and all things British with the A TRIP TO LONDON Collection by Flik Flak.

Flik Flak Color Block

Flik Flak Color Block

Four new timepieces by Flik Flak master the art of casually looking super smart. Duos of bold colours create striking designs to build the perfect bridge between looking grown-up and big-time fun.

Flik Flak Easter Special

Flik Flak Easter Special

With fun colours and eye catching designs, such a magical unicorns and fun frolicking dinosaurs, these Flik Flak watches will help keep time during the Easter Egg hunt.

Flik Flak Sporty Time

Flik Flak Sporty Time

Get up and go with Flik Flak's Sporty Time collection. Perfect for timing the big races or checking to see when that injury time winning go was scored!

Flik Flak Spring Time

Flik Flak Spring Time

The changing of season's from winter to spring is always exciting... The longer day light, birds singing, flowers blooming and Flik Flak's great Spring Time collection for boys and girls.

Flik Flak Funny Hours

Flik Flak Funny Hours

The sky’s the limit in the wonderful world of the Flik Flak Funny Hours Collection. Fun and learning to tell the time are on an adventure agenda that runs round the clock

New Releases

New Releases

Say hello to the latest watch arrivals at Swatch! Our New Releases edit is where you'll find exactly what you want to wear on your wrist right now.