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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Moon Festival

Moon Festival

The Moon Festival Selections will make you shine like the moon in the dark!

SKIN

SKIN

Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom. Be the change and make #YOURMOVE.

Color Studio

Color Studio

Swatch colors outside of the lines with its newest collection: Color Studio. Bringing together every color under the sun, these artfully created wristwatches are bold, bright and beautiful - just like you! 

Men Watches

Men Watches

A timepiece does not only tell time, but also a man's personality and style. Here in Swatch we prepared a selection for you in every occasion.  

Women Watches

Women Watches

Formal or casual, sweet or cool, no matter what style you want to go today, Swatch has selected the best suited for you!

Shop our women’s edit here.  something to suit everyone.

Swissness

Swissness

The Swissness collection takes Swatch's 'Swiss made' quality standard a step farther with designs inspired by Switzerland's Alpine culture and the art of watchmaking. 

Countryside

Countryside

Countryside — a watch collection of floral patterns, illustrated animals and country home designs that will reconnect you with the simplicity of nature.

Art Watches

Art Watches

Right from the start, Swatch has been connected with contemporary art. Now we are bringing back some of the most inspiring designs, in very limited numbers and EXCLUSIVELY in Hong Kong online store! 

Sistem51 Originals

Sistem51 Originals

SISTEM51 turns the traditional watch market upside down – with only 51 parts and fully-automated assembly line and a power reserve of an amazingly 90 hours. 

Sistem51 Irony

Sistem51 Irony

The All New SISTEM51 IRONY continues the legend of SISTEM51 — with only 51 components, 1 central screw and an amazing 90-hour power reserve while its automatic movement housed in 316L stainless steel watch cases which makes them unequivocally handsome.

Swatch The Eyes

Swatch The Eyes

Swatch THE EYES

Three shapes, Dozens choices of colorful frames, 210 different style combinations –

The separate clips-on and the frames give  “SWATCH THE EYES” the ultimate interchangeable look!

Action Heroes

Action Heroes

Long days, late nights, color, creativity—Action Heroes captures this youthful energy with trendy designs and expressive colorways. Explore the collection and find your style.

Spicy Islands

Spicy Islands

Discover the rhythm, flavors and culture of Latin America in our Spicy Islands collection. Each watch draws special inspiration from Latin food, fashion and passion. Browse the collection and choose your Island style.

A Traveler's Dream

A Traveler's Dream

Open maps, travel diary stuffed with boarding pass and train tickets...Always dreaming of your next adventure? 
Pack your bag, wander the world with A Traveler's Dream!  

Time to Swatch

Time to Swatch

With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value.

Maxi Swatch

Maxi Swatch

Maxi is the only Swatch that you cannot wear on your wrist. Designed based on the Classic Swatch Gent model and of a height of more than 2m, it is a wall clock taller than a man.  Maxi is now EXCLUSIVELY available online, hang it on wall to spark off your inspiration for Home or Office deco! 

Es War Zweimal

Es War Zweimal

This collection is wearable storybooks - because paper is so yesterday . Es War Zweimal returns these childhood favorite fairytales to near your wrist so you may carry these happy endings around!  

Roland Garros

Roland Garros

Flik Flak Great Camping

Flik Flak Great Camping

Nights under the stars and days in the forest are just two of the inspirations for the Flik Flak Great Camping collection. These Swiss-made watches for kids are ready for action round the clock. Lanterns and compasses guide the way, while owls and dinos are potential guests at the barbecue, which is fueled by flower power of course. Quality components join forces with shock and water resistance to bring precision timing to a world of color and fun.     

Flik Flak Birthday Party

Flik Flak Birthday Party

Flik Flak A Trip To London

Flik Flak A Trip To London

Flik Flak Color Block

Flik Flak Color Block