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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Color Studio

Color Studio

Color Studio brings together every color and hue under the sun for a collection full of bold, bright and beautiful wristwatches. SKIN continues the trend with stylish designs for Swatch's thinnest model line.

Take advantage of this exclusive online pre-release.

Countryside

Countryside

SKIN

SKIN

SISTEM51 Irony

SISTEM51 Irony

men-watches

men-watches

WATCHES FOR MEN

Whatever your lifestyle we have a watch to match it. Strap on a classic, timeless style or add a splash of color to your wrist.

Women-watches

Women-watches

WATCHES FOR WOMEN

Colorful creations or stylish, on-trend watches – something to suit everyone.

New Releases

New Releases

NEW RELEASES

Say hello to the latest watch arrivals at Swatch! Our New Releases is where you'll find exactly what you want to wear on your wrist right now. 

Action Heroes

Action Heroes

Long days, late nights, color, creativity—Action Heroes captures this youthful energy with trendy designs and expressive colorways. Explore the collection and find your style.

Spicy Islands

Spicy Islands

Discover the rhythm, flavors and culture of Latin America in our Spicy Islands collection. Each watch draws special inspiration from Latin food, fashion and passion. Browse the collection and choose your Island style.

Bestsellers

Bestsellers

Bestsellers

Our current hottest sellers feature a wide range of popular sizes, vivid colors and unique contrasts sure to fit any budget.

Ring in the season while wearing one of these bold and trendy watches! 

Mosaici & More

Mosaici & More

Inspired by energizing patterns and asymmetrical designs, Mosaici and More explores texture and balance through a collection of contemporary watch designs. Discover all the fashionable style

A Traveler's Dream

A Traveler's Dream

Inspired by open maps, blank journals, luxurious maritime travel and the allure of the open road, A TRAVELER'S DREAM taps into our inner desire to explore. Whether it's by boat, plane, helicopter or car, the colourful, fun and thematic watches of this wanderlust collection are the perfect companions for your next trip. 

Time to Swatch

Time to Swatch

Flik Flak Great Camping

Flik Flak Great Camping

Nights under the stars and days in the forest are just two of the inspirations for the Flik Flak Great Camping collection. These Swiss-made watches for kids are ready for action round the clock. Lanterns and compasses guide the way, while owls and dinos are potential guests at the barbecue, which is fueled by flower power of course. Quality components join forces with shock and water resistance to bring precision timing to a world of color and fun.     

Flik Flak A Day At The Beach

Flik Flak A Day At The Beach

Flik Flak Birthday Party

Flik Flak Birthday Party

Flik Flak has created a celebratory Birthday Collection of Swiss made watches for kids to make sure the gift of giving takes center stage during the 365-day party.

Flik Flak's Favourites

Flik Flak's Favourites

FLIK FLAK FAVOURITES

Check out our Flik Flak favourites for kids! 

Flik Flak Watches for boys

Flik Flak Watches for boys

WATCHES FOR BOYS

 It’s time to get lost in an adventure of story-telling with our cute size Flik Flak watches and for the older boys where rough and tumble is part of everyday life pick from the more rugged watches. 

 

Flik Flak Watches for girls

Flik Flak Watches for girls

WATCHES FOR GIRLS

 It’s never too young to start dressing up and our collection of girly Flik Flak watches are perfect fun and playful accessories for little girls who just love to pick out what they are wearing each day! 

Chrono Plastic

Chrono Plastic

CHRONO PLASTIC

 Sistem51 Originals

Sistem51 Originals

SWATCH SISTEM51 ORIGINALS

Swatch POP

Swatch POP