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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

New Releases

New Releases

Say hello to the latest watch arrivals at Swatch! Our New Releases edit is where you'll find exactly what you want to wear on your wrist right now.

Bestsellers

Bestsellers

Check out this months bestsellers below - we're sure you agree theres a watch for every occassion. 

Color Studio

Color Studio

Swatch colors outside of the lines with its newest collection: Color Studio. Bringing together every color under the sun, these artfully created wristwatches are bold, bright and beautiful - just like you! 

SKIN

SKIN

Dance with the unknown, break down barriers and make #YOURMOVE with SKIN. Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom. Be the change and make #YOURMOVE.

Countryside

Countryside

Take refuge from the digital noise with designs inspired by nature itself.

Swissness

Swissness

What is more Swiss than a Swatch? Nothing. The Swissness collection takes Swatch's 'Swiss made' quality standard a step farther with designs inspired by Switzerland's Alpine culture and the art of watchmaking. Hopp Schwiiz!

Time to Swatch

Time to Swatch

Sometimes it’s more difficult to create a classic. With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value.。

Action Heroes

Action Heroes

Long days, late nights, color, creativity—Action Heroes captures this youthful energy with trendy designs and expressive colorways. Explore the collection and find your style.

Sistem51 Irony

Sistem51 Irony

Introducing SISTEM51 IRONY: a collection of flashy, bold and premium designs of self-powered ingenuity. Find your style and join the Mechanical Revolution today!

Sistem51 Originals

Sistem51 Originals

Design is a key part of the Swatch DNA. SISTEM51 extends its reach into the innovative depths of the movement itself, now across more exciting models than ever before. 100 percent Swiss Made, featuring a self-winding movement with only 51 parts and an exceptional 90 hour power reserve, SISTEM51 continues to be a top seller. The revolutionary watch you love is back in 5 thrilling, brand-new models for 2016!

Swatch POP

Swatch POP

The eye-catching POP watches have pop-out heads with a mind of their own! Featuring designs guaranteed to let the imagination run wild. Pop up your style and create the unexpected!

Archi-Mix

Archi-Mix

ARCHI-MIX turns time into emotions and expressions! Looks as diverse as vintage and the bizarrely avant-garde testify that no two individuals spend their time in exactly the same way...

Chrono Plastic

Chrono Plastic

The Chrono Plastic watches are for all of the active people out there, and they are all about fun.

A Traveler's Dream

A Traveler's Dream

Inspired by open maps, blank journals, luxurious maritime travel and the allure of the open road, A TRAVELER'S DREAM taps into our inner desire to explore. Whether it's by boat, plane, helicopter or car, the colourful, fun and thematic watches of this wanderlust collection are the perfect companions for your next trip.

Flik Flak Great Camping

Flik Flak Great Camping

Nights under the stars and days in the forest are just two of the inspirations for the Flik Flak Great Camping collection. These Swiss-made watches for kids are ready for action round the clock. 

Flik Flak A Day At The Beach

Flik Flak A Day At The Beach

The latest Flik Flak collection has days at the beach permanently on the agenda. These colorful Swiss watches for kids are ready for sandcastles and surfboards, real and imagined.  Magical dolphins that glow in the dark and bright purple seashells are at hand to make daily adventures something to write home about. High quality components and durable materials team with appealing designs to ride the waves of style. The sun has got his hat on – and his watch!

Flik Flak Birthday Party

Flik Flak Birthday Party

As the world’s favourite children’s watch turns 30, the invitation to party goes out to millions of kids and grown-ups, everywhere. And a birthday wouldn’t be a birthday without presents. Flik Flak has created a celebratory Birthday Collection of Swiss made watches for kids to make sure the gift of giving takes center stage during the 365-day party. There are delicious designs with cupcakes and candy, while balloons and bunting fly high for younger kids. Older brothers and sisters get perfect color coordination with a few fireworks and bows. It’s party time!