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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Women's Watches

Women's Watches

Make her wrist shine with plenty of fashionable and feminine styles, colors and sizes to fit every taste.

Men's Watches

Men's Watches

Functional and fashionable. Explore our huge selection of masculine watches featuring New Gents, Classic Cores, Sistem51 Irony, Chronos, and so much more.

SKIN

SKIN

Dance with the unknown, break down barriers and make #YOURMOVE with SKIN. Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom. Be the change and make #YOURMOVE.

Color Studio

Color Studio

Color Studio brings together every color and hue under the sun for a collection full of bold, bright and beautiful wristwatches.

Time to Swatch

Time to Swatch

Sometimes it’s more difficult to create a classic. With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value!

Bijoux

Bijoux

Add some sparkle to your Swatch collection with Swatch BIJOUX. This colourful range of unique rings, necklaces and earrings are designed with coloured crystals and intentionally crafted to mix and match perfectly with our watches.

Countryside

Countryside

Do you miss the simplicity of nature? In today's digital world, you're not alone. That's why we created Countryside—a watch collection of floral patterns, illustrated animals and country kitchen tile designs.

Swissness

Swissness

The Swissness collection takes Swatch's 'Swiss made' quality standard a step farther with designs inspired by Switzerland's Alpine culture and the art of watchmaking. Hopp Schwiiz!

Action Heroes

Action Heroes

Long days, late nights, color, creativity—Action Heroes captures this youthful energy with trendy designs and expressive colorways. Find your style.

Spicy Islands

Spicy Islands

Discover the rhythm, flavors and culture of Latin America in our Spicy Islands collection. Each watch draws special inspiration from Latin food, fashion and passion. Browse the collection and choose your Island style.

A Traveler's Dream

A Traveler's Dream

Whether it's by boat, plane, helicopter or car, the colorful, fun and thematic watches of this wanderlust collection are the perfect companions for your next trip.

Swatch Club

Swatch Club

When is it not a good time to party? Never, at least not at Swatch Club, where we're celebrating the new Club Watch SPICE IT UP.

Swatch POP

Swatch POP

The eye-catching POP watches have pop-out heads with a mind of their own! Featuring designs guaranteed to let the imagination run wild. Pop up your style and create the unexpected!

Sistem51 Originals

Sistem51 Originals

Design is a key part of the Swatch DNA. SISTEM51 extends its reach into the innovative depths of the movement itself. 100 percent Swiss Made, featuring a self-winding movement with only 51 parts and an exceptional 90 hour power reserve, SISTEM51 continues to be a top seller. 

Sistem51 Irony

Sistem51 Irony

Introducing SISTEM51 IRONY: a collection of flashy, bold and premium designs of self-powered ingenuity. Find your style and join the Mechanical Revolution today!

JAIN

JAIN

New, independent and unconventional – this is Jain and this is ZANAKA. Inspired by experiences from her childhood spent in Africa, Europe and the Far East, Jain has channeled her artistic energy from her music to the design of her first ever limited (10,000 pieces) and numbered Swatch Art Special.

Mosaici & More

Mosaici & More

Inspired by energizing patterns and asymmetrical designs, Mosaici & More explores texture and balance through a collection of modern watch designs, including some radical new POP styles. 

Back To School Looks

Back To School Looks

Start the school year off in style with Swatch looks for kids, women and men.

Swatch women's pro Trestles

Swatch women's pro Trestles

Limited to 1,000 pieces and available only in the U.S., ENDLESS RIDE, a wristwatch created for swell chasers and surfing fans alike, captures the excitement of Trestles.

The Swatch Art Peace Hotel

The Swatch Art Peace Hotel

The Swatch Art Peace Hotel Special, JULS AT SWATCH ART PEACE HOTEL (SUOZ217), presents faces and figures inspired by the comic faces found on Chinese artifacts, says the artist Yi Lin Juliana Ong.

Maxi Swatch

Maxi Swatch

Swatch presents an extra-stylish collection of its celebrated MAXI Swatch wall clocks. These wall clocks are 83 inches tall with 11 inches in diameter. MAXI's oversized Swatch Gents are designed to hang on the wall. It's the perfect wall clock for your home, office, dorm room, den, or wherever feels right for you!

swatchXyou

swatchXyou

Design your own Swatch! Choose from colorful components to customize your personal watch style. Inspired by your own unique experiences, playful style and personal creativity, Swatch X You is the truest form of self-expression.

Swatch The Eyes

Swatch The Eyes

Everything is possible with Swatch The Eyes sunglasses. Blink and you could miss the moment, as interchangeable snap-on fronts (complete with lenses) in head-turning designs and colors, present hundreds of matchmaking possibilities.

Gold & Rose-Gold Watches

Gold & Rose-Gold Watches

Bold and brilliant. Gold is where sexiness, elegance and sophistication intersect. Make your wrist shine with these glamorous gold and rose-gold toned watches.

Chrono Plastic

Chrono Plastic

The Chrono Plastic watches are for all of the active people out there, and they are all about fun.

TOUCH ZERO TWO

TOUCH ZERO TWO

Swatch presents the innovative digital TOUCH ZERO TWO collection.

Irony Xlite

Irony Xlite

Swatch introduces the latest and lightest collection of Irony products, Swatch’s futuristic bi-material watches which blend smooth aluminum with brightly colored plastic for ultra-lightweight fun and statement-making style.

New Releases

New Releases

The latest and greatest has arrived! Browse our selection of stylish, bold and trendy Swiss Made watches that are perfect for any mood or outfit. Featuring a variety of unique colors, shapes and designs, from the original Gent watches that started the Swatch revolution to the ever popular New Gents, and so much more.

Core Collection

Core Collection

Bestsellers

Bestsellers

Our current hottest sellers feature a wide range of popular sizes, vivid colors and unique contrasts sure to fit any budget.

Art Watches

Art Watches

Right from the start, Swatch has been connected with contemporary art. Like the pop art of the modern times, Swatch watches were inspired by popular culture, and Swatch itself soon became a canvas for world famous artists, musicians and fashion designers.  

Specials

Specials

Stainless steel watches

Stainless steel watches

Bold Colors

Bold Colors

Black & White

Black & White

Last Chance Watches

Last Chance Watches