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Swatch & Birdhead
Forming exciting working relationships with artists continues to be of paramount importance to Swatch, thus we are proud to introduce the latest design; New Gent Majestic Bird. This stunning watch is limited and numbered to an edition of 1’888 pieces, with special packaging created by Ji Weiyu and Song Tao of the contemporary art duo, Birdhead. The design arises from Birdhead's ongoing preoccupation with the medium of photography and the various ways in which photographic processes can explore and document the passing of time.
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