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WE’RE OPEN SINCE 1983

At Swatch, we believe in diversity in every shape and color. Ever since 1983, when our first models began to tick, so did our determination to always celebrate and promote people, ideas and talent - no matter the gender, culture, beliefs or ideologies. We've always been open in every sense of the word, and we couldn’t be more proud about it.

#opensummer

#OPENSUMMER 600 kr

SWATCH DECADES OF DIVERSITY

Discover our selection, inspired by four decades of incredible collaborations, unique design creations and thrilling stories celebrating diversity. We’ve been doing it since 83, now it’s your turn!

MORE STORIES THAN TIME COULD TELL

Freedom, love, creativity, community and fun. Follow our Instagram account to discover the proud history of Swatch.

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