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Big Bold
Be your loud self

Go for the extra.
The extra mile, the extra style.
The extra minute, the extra hour.
The extra detail, the extra spark.
Go for the difference. The uniqueness.
Embrace it without looking back.
Go for what makes you, you. And go big, go bold.

I WANT IT

BIG IDEAS, BOLDER PERSONALITIES

A new watch collection inspired by bold ideas, designed for even bolder personalities. With a kick from urban streetwear, these models have a simply striking Ø47 mm watch head, with big arrows pointing your next move to the right direction. A totally new flat glass highlights the 3D print on the dial and flatters the watch’s contemporary design.

SWATCH X BAPE

Celebrating diversity, BIG style.

A shout out to all the big personalities out there! Swatch and BAPE are celebrating authenticity and uniqueness all over the world with six limited SWATCH BIG BOLD editions. Ready to boost your style and take your bold-self for a crazy ride, this collaboration is a tribute to pop culture and both brand’s heritage. Planet Earth, London, NYC, Paris, Tokyo and Bern: here we come!

BIG BOLD AND BAPE!

Six limited designs celebrate diversity around the world and the heritage of both brands. With BAPE’s awesome patterns and unique artistic references, these models camouflage details from both brands’ histories.

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