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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Women Watches

Women Watches

Less is definitely not more when it comes to Swatch, shop our women’s edit here. Colourful creations or stylish, on-trend watches – something to suit everyone.

Men Watches

Men Watches

Shop the latest edit of men’s watches here. Whatever your lifestyle we have a watch to match it. Strap on a classic, timeless style or add a splash of colour to your wrist.

Swatch X You

Swatch X You

Choose your favourite design and move the artwork left, right, up or down until you find your very own Swatch!

Happy Holidays

Happy Holidays

Knightliness

Knightliness

Upgrade your fall fashion with studs, swirls and golden patterns. With KNIGHTLINESS, your look will be worthy of a crown.

Louvre Collection

Louvre Collection

Once again, Swatch has taken inspiration from the corridors of the world’s largest museum to present a few magnificent works of art in a different way. 

Vintage Collection

Vintage Collection

Inspired by their famous vintage predecessors, these three models feature quirky designs that are straight out of the 80s. With radical color combos and a bit of Swiss heritage, they might just tick their way into history books too.

Swatch Big Bold

Swatch Big Bold

Discover BIG BOLD, a new watch inspired by bold ideas. With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction.

Irony

Irony

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered.

SKIN IRONY

SKIN IRONY

The SKIN Irony collection is the perfect match between bold classic lines and graceful contemporary contrasts.

I love your folk

I love your folk

In an era of mixing personal statements in total freedom to define one’s style, accessories are morethan ever personality signifiers, and each detail tells a part of one’s history. I LOVE YOUR FOLK pays tribute to this hot topic in the fun way Swatch is known and loved for. This collection proudly honours one’s own culture and uniqueness, adding the ultimate touch of folk to the season looks – be it paisley, flowers, lace or patterns!

BAU SWATCH

BAU SWATCH

Minimalistic, pared-down and geometric – the BAU SWATCH designs take inspiration from the  Bauhaus movement that began 100 years ago.

Transformation

Transformation

Discover the hypnotic patterns, vibrant colors and dynamic shapes of the new SS19 collection "Transformation," along with a bold new SISTEM51 model. 

SISTEM51 Automatic

SISTEM51 Automatic

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

Chrono Plastic

Chrono Plastic

Technical and sporty features suitable for everyone and on all occasions.

Energy Boost

Energy Boost

Energy Boost is all about delicious colours and tasty patterns that tell the story of summertime serendipity.

Rebel Again

Rebel Again

New Gent goes Rebel Again with additional summer colours!

Listen to me

Listen to me

Laugh, scream, listen. Shout out to a culture of self­expression, street heart and pop art. Where time only exists when you ask for it, and the watches serve as canvas for all kinds of talents.

SKIN

SKIN

Inspired by the thrill of the unknown, the beauty of movement and the anticipation of change, Swatch's SKIN collection introduces eleven minimalist styles in two new case sizes for men and women. 

Sport Selection

Sport Selection

Explore our wide range of athletic style watches for everyday wear. Surfing, swimming, running, whatever the sports, we've got you covered!

Time to Swatch

Time to Swatch

Sometimes it’s more difficult to create a classic. With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value.

Swatch and Art

Swatch and Art

Swatch is closely linked to art and uses modern culture as a source of inspiration.

Maxi Swatch

Maxi Swatch

First created in 1985, these over sized wall clocks are based on the Original Gent collection, but much much bigger!

Swatch Club

Swatch Club

Swatch works closely with inspired artists to create exclusive editions and new Club Specials designed specifically for Swatch Club aficionados.

Swatch the Eyes

Swatch the Eyes

Stylish shades with radiant personalities, The Eyes collection has a range of shapes and colors to choose from. The perfect accessory for days at the beach or strolling through the city, The Eyes give you even more Swatch flair and keep you groovin' from sun up to sun down with 100% UV protection.

Bijoux

Bijoux

Add some sparkle to your Swatch collection with Swatch BIJOUX. This colourful range of unique rings, necklaces and earrings are designed with coloured crystals and intentionally crafted to mix and match perfectly with our watches.

Flik Flak Watches for girls

Flik Flak Watches for girls

It’s never too young to start dressing up and our collection of girly Flik Flak watches are perfect fun and playful accessories for little girls who just love to pick out what they are wearing each day!

Flik Flak Watches for boys

Flik Flak Watches for boys

It’s time to get lost in an adventure of story-telling with our cute size Flik Flak watches and for the older boys where rough and tumble is part of everyday life pick from the more rugged watches.

Flik Flak Personalization

Flik Flak Personalization

With these personalised name watches, kids can also get a head start in learning how to spell their name. A me-time watch ticks all the boxes. 

Flik Flak's Favourites

Flik Flak's Favourites

Check out Flik Flak's favourites for Boys & Girl, with plenty of designs and features making learning or getting to the dinner table on time fun.

Flik Flak Futuristic

Flik Flak Futuristic

Neon is the new black and glitter is a hit in the Flik Flak Futuristic collection. Fun presents and bright futures – what more could you wish for?

Flik Flak Mystical Woods

Flik Flak Mystical Woods

Forests are home to adventures and dreams. The Flik Flak Mystical Woods collection is on location day and night to time dates with foxes, fairies or regular friends. 

GOING TO SCHOOL

GOING TO SCHOOL

Pencils sharpened, backpack ready – time to learn! The Swiss-made Flik Flak Going to School watches for kids are all set to get top marks from grown-ups and kids as the perfect gifts to give and receive.

FLIK FLAK VIBES

FLIK FLAK VIBES

Some cool kids dream of being a rock star. Others feel the rhythm playing air guitar. The Flik Flak Vibes watches are tipped to be on the style playlists of all kids in the groove.

Flik Flak Ticking Island

Flik Flak Ticking Island

Animals and plants show the way to colourful adventures on these six new Swiss made watches for kids that make perfect gifts.

Flik Flak Creative Manifesto

Flik Flak Creative Manifesto

Creativity is on the timetable with a new Flik Flak collection dedicated to self-expression.