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Pick a design, make your Swatch

Inspired by art and special collaborations, our collection of Swatch X You designs gives you limitless opportunities to customize your watch. Create a one-of-a-kind story to wrap around your wrist.

Artist Editions

We joined forces with up-and-coming creatives who have used their unique artistic flair to design fresh, funky and fabulous Swatch X You patterns.


Three designers, never-ending 8-bit paradises. The always-surprising pixel creations by the Berlin-based trio have been on the cover of numerous magazines, ad campaigns and many art galleries. Since 1977, eBoy keeps building, pixel by pixel, the most original digital environments and characters that invite people on a journey of discovery and wonder.

Sini-Pilvi Kiilunen

Finnish artist Sini-Pilvi Kiilunen won the ITS 2018 Swatch Award and created her Swatch X You artwork during a six-month internship at the Swatch Lab in Zurich. The inspiration for this whimsical design comes from the time she spent living in a tent in the forest in France. “Nature brings me peace and calm,” she says.

Edward Carvalho-Monaghan

Ever since 2013, Edward has been illustrating surreal Dali-like landscapes with vibrant colors, dynamic movements and distorted perspectives. These impossible scenarios are fruits of an imagination with no boundaries and a creativity with no limits.

Proteam specials

Special watches designed by our Proteam Athletes are a Swatch tradition, but now we invite you to get involved by adding your own personal touch.

Swatch X Nico

Meeting at the crossroads of sports and art, “C’est bien Nils!”, designed by Chilean designer Gabriel Ebensperger, captures Nico Vuignier’s passion for freeskiing and the creativity that fuels his peak performances.

Ready to wear

Next to our artist collaborations we also have zesty designs that are inspired by natural beauty, street art and geometric shapes. Get inspired by our top picks below and make your own!

How does it work?

How does it work?

1. Choose your favourite design and move the artwork left, right, up or down until you find your very own Swatch.

2. Pick a colour for your mechanism.

3. Finish with a special touch by adding a short message on the back of the case.


Try different Swatch parts until you find your perfect match. Start by choosing the size and finish by creating your own piece of art.