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PICK A DESIGN, MAKE YOUR SWATCH

Inspired by art and special collaborations, our collection of Swatch X You designs gives you limitless opportunities to customise your watch. Create a one-of-a-kind story to wrap around your wrist.

JAPAN CALLING

Discover the works of digital art, created by six Japanese multidisciplinary artists. Art that only becomes real the moment you make it.

OUMA

Born in Japan, Ouma is an artist driven by her experience as a former veterinarian. Her art revolves around the meaning of life, the concept of society and collective healing. These ideas are clearly expressed on her designs for Swatch X You, where on one she represents the easy misunderstandings of short information exchanges on social media; and the other she represents society, considering that each person is made of infinite lives – close to 37 trillion cells that constantly “work” for us.

CHOCOMOO

The illustrator from Kyoto, Chocomoo, is known for her pop and unique illustrations usually drawn in monotone. Collaborating with international fashion brands and proving art to various artists, her work can be seen in a wide range of fields. For Swatch X You, she created an imaginary place – from colour to her characteristic black and white - where animals and nature elements gather by night, whispering and spending some time together.

TOWMEI-LINE

The art unit from Kansai, Ukichi, Shun and Toshio, are specialised in live painting performances, projection mapping, animation, and three-dimensional optical illusions. For Swatch X You, they developed two designs: one plays with the leopard and tiger motifs, symbolising Osaka and Towmei Line respectively; and the other with time, where spring is on the centre of the dial, impatiently waiting to arrive.

YOSHI47

From Gifu Prefecture, Japan, Yoshi47 is a surfer, farmer, proud ex-bicycle courier, and an artist. He is known for his pop-coloured paintings, small sculptures, and passionately painted murals. The first design for Swatch X You was inspired by the kingdom of nature, where he recreated an (a)live universe of water drops. The second is a clear picture of his fascination with mosaics, where smiley faces pop and lighten up anyone’s mood.

KOSUKE KAWAMURA

Originally from Hiroshima, Japan, Kosuke Kawamura is a collage artist and graphic designer. With exhibitions and collaborations with artists worldwide, his work perfectly encounters a mix between pop culture and the Japanese avant garde. For the first Swatch X You design, he rebuilds the value of people (like the Queen) and things, recreating its essence with a touch of pop. The second design expresses a world that continues its existence on an endless mirrored loop.

JUN INOUE

Jun Inoue is a painter and live performer from Kanagawa, Japan, inspired by Japanese traditional craftsmanship and the spirituality around it. His work is driven by music beats and his distinctive abstract style and strokes create this unique “pause”, so characteristic to him. One of his Swatch X You designs is a demonstration of his essence, representing a contemporary Japan, with elements of calligraphy and graffiti. The other, is clearly about the music he loves, transforming sounds into lines, building a space of pure visual creativity.

HOW DOES IT WORK?

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BUILD YOUR OWN SWATCH

Try different Swatch parts until you find your perfect match. Start by choosing the size and finish by creating your own piece of art.

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