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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Swatch Big Bold

Swatch Big Bold

With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

Swatch Essentials

Swatch Essentials

This collection is made up of all the essential Swatch characteristics: fun, creativity, style and sparkle. 

Swatch X You

Swatch X You

Discover the works of digital art, created by three Russian multidisciplinary artists. Art that only becomes real the moment you make it

Swatch Club

Swatch Club

This year, we’re celebrating Swatch Club’s 30th birthday!

 

Swatch the Eyes

Swatch the Eyes

Powerful pastel and hot Havana-print, The Eyes have some new additions that are quite a sight! With interchangeable clip-on frames, you can make sure your specs match your watch every hour of every day.

Chrono Plastic

Chrono Plastic

Easy to match with and light-weighted, perfect for all kind of sport activities.

SKIN IRONY

SKIN IRONY

The perfect match between bold classic lines and graceful contemporary contrasts. Explore the #FutureClassic! 

Irony

Irony

The new Swatch Irony models are the perfect companion for 2020 and an absolute all-rounder when it comes to the right outfit.

RISE AND SHINE

RISE AND SHINE

Whether you’re planning to dazzle your friends or simply make your days brighter, with these magical pieces of innovation you’re sure to get it done in style. With the reflecting Solar Spectrum glass, you’ll discover limitless color combinations ready to match your mood, your outfit and your attitude. Every day.

SISTEM51 Automatic

SISTEM51 Automatic

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

SKIN

SKIN

Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom. Be the change and make #YOURMOVE.

Art Watches

Art Watches

Swatch is closely linked to art and uses modern culture as a source of inspiration. Globally successful artists, musicians and designers love working with Swatch and designing new models together.

Maxi Swatch

Maxi Swatch

Maxi is the only Swatch that you cannot wear on your wrist. Designed based on the Classic Swatch Gent model and of a height of more than 2m, it is a wall clock taller than a man. Maxi is now EXCLUSIVELY available online, hang it on wall to spark off your inspiration for Home or Office deco! 

Girls Watches

Girls Watches

The Lovely Pick for all little Princess! 

Boys Watches

Boys Watches

The Hottest Pick for all little Adventurers!

Flik Flak Personalization

Flik Flak Personalization

With these personalised name watches, kids can also get a head start in learning how to spell their name. A me-time watch ticks all the boxes. 

Flik Flak's Favorites

Flik Flak's Favorites

Flik Flak Pool in Miami

Flik Flak Pool in Miami

From smiling alligators and swaying palm trees to...

Flik Flak Garden Adventure

Flik Flak Garden Adventure

Take a trip though the splendor of nature with Flik Flak’s latest collection: Garden Adventure. Featuring everything from lucky ladybugs to galloping ponies, each of these eye-catching Swiss watches for kids make learning to tell the time a fun and crazy adventure.

Flik Flak Mystical Woods

Flik Flak Mystical Woods

Forests are home to adventures and dreams. The Flik Flak Mystical Woods collection is on location day and night to time dates with foxes, fairies or regular friends. 

Flik Flak Futuristic

Flik Flak Futuristic

Neon is the new black and glitter is a hit in the Flik Flak Futuristic collection. Fun presents and bright futures – what more could you wish for?

GOING TO SCHOOL

GOING TO SCHOOL

Pencils sharpened, backpack ready – time to learn! The Swiss-made Flik Flak Going to School watches for kids are all set to get top marks from grown-ups and kids as the perfect gifts to give and receive.