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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Mystery Vintage

Mystery Vintage

1+1+1 = 3, that’s how many watches are in our Singles’ Day sets. Available online for one day only, these groovy Mystery Vintage packs contain three wristwatches from past Swatch collections. Choose your set and enjoy free shipping on your online order. Happy 11.11!

New Releases

New Releases

Say hello to the latest watch arrivals at Swatch! Our New Releases edit is where you'll find exactly what you want to wear on your wrist right now.

Bestsellers

Bestsellers

Check out this months bestsellers below - we're sure you agree theres a watch for every occassion. 

Men Watches

Men Watches

Shop the latest edit of men’s watches here. Whatever your lifestyle we have a watch to match it. Strap on a classic, timeless style or add a splash of colour to your wrist.

Women Watches

Women Watches

Less is definitely not more when it comes to Swatch, shop our women’s edit here. Colourful creations or stylish, on-trend watches – something to suit everyone.

Swatch Season's Special

Swatch Season's Special

Swatch is pleased to introduce ISIDOR, the snowman who can turn any setting into a winter
wonderland. ISIDOR keeps holiday styles looking cool – and when Frosty has melted, this
snowman will still be ticking.

PyeongChang 2018

PyeongChang 2018

PyeongChang 2018

A Gala Night

A Gala Night

Whether you're hitting the club or grabbing dinner with friends, sometimes you just need a little bling. This is what A Gala Night is all about. Find your confidence to shine with the collection's elegant designs and sophisticated styles.

SKIN

SKIN

Dance with the unknown, break down barriers and make #YOURMOVE with SKIN. Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom. Be the change and make #YOURMOVE.

Color Studio

Color Studio

Swatch colors outside of the lines with its newest collection: Color Studio. Bringing together every color under the sun, these artfully created wristwatches are bold, bright and beautiful - just like you! 

Countryside

Countryside

Take refuge from the digital noise with designs inspired by nature itself.

Swissness

Swissness

What is more Swiss than a Swatch? Nothing. The Swissness collection takes Swatch's 'Swiss made' quality standard a step farther with designs inspired by Switzerland's Alpine culture and the art of watchmaking. Hopp Schwiiz!

Time to Swatch

Time to Swatch

Sometimes it’s more difficult to create a classic. With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value.。

Action Heroes

Action Heroes

Long days, late nights, color, creativity—Action Heroes captures this youthful energy with trendy designs and expressive colorways. Explore the collection and find your style.

Sistem51 Irony

Sistem51 Irony

Introducing SISTEM51 IRONY: a collection of flashy, bold and premium designs of self-powered ingenuity. Find your style and join the Mechanical Revolution today!

Sistem51 Originals

Sistem51 Originals

Design is a key part of the Swatch DNA. SISTEM51 extends its reach into the innovative depths of the movement itself, now across more exciting models than ever before. 100 percent Swiss Made, featuring a self-winding movement with only 51 parts and an exceptional 90 hour power reserve, SISTEM51 continues to be a top seller. The revolutionary watch you love is back in 5 thrilling, brand-new models for 2016!

Swatch POP

Swatch POP

The eye-catching POP watches have pop-out heads with a mind of their own! Featuring designs guaranteed to let the imagination run wild. Pop up your style and create the unexpected!

A Traveler's Dream

A Traveler's Dream

Inspired by open maps, blank journals, luxurious maritime travel and the allure of the open road, A TRAVELER'S DREAM taps into our inner desire to explore. Whether it's by boat, plane, helicopter or car, the colourful, fun and thematic watches of this wanderlust collection are the perfect companions for your next trip.

Flik Flak Watches for boys

Flik Flak Watches for boys

It’s time to get lost in an adventure of story-telling with our cute size Flik Flak watches and for the older boys where rough and tumble is part of everyday life pick from the more rugged watches.  

Flik Flak Watches for girls

Flik Flak Watches for girls

It’s never too young to start dressing up and our collection of girly Flik Flak watches are perfect fun and playful accessories for little girls who just love to pick out what they are wearing each day!

Flik Flak Space Dreamers

Flik Flak Space Dreamers

The Flik Flak Space Dreamers collection is set to shine. Glow-in-the-dark astronauts, rockets and stars confirm that Swiss made timekeeping is in kids’ orbits around the clock. Space-age designs take off with quality materials and proven shock- and water resistance. 

Flik Flak Great Camping

Flik Flak Great Camping

Nights under the stars and days in the forest are just two of the inspirations for the Flik Flak Great Camping collection. These Swiss-made watches for kids are ready for action round the clock. 

Flik Flak A Day At The Beach

Flik Flak A Day At The Beach

The latest Flik Flak collection has days at the beach permanently on the agenda. These colorful Swiss watches for kids are ready for sandcastles and surfboards, real and imagined.  Magical dolphins that glow in the dark and bright purple seashells are at hand to make daily adventures something to write home about. High quality components and durable materials team with appealing designs to ride the waves of style. The sun has got his hat on – and his watch!

Flik Flak Birthday Party

Flik Flak Birthday Party

As the world’s favourite children’s watch turns 30, the invitation to party goes out to millions of kids and grown-ups, everywhere. And a birthday wouldn’t be a birthday without presents. Flik Flak has created a celebratory Birthday Collection of Swiss made watches for kids to make sure the gift of giving takes center stage during the 365-day party. There are delicious designs with cupcakes and candy, while balloons and bunting fly high for younger kids. Older brothers and sisters get perfect color coordination with a few fireworks and bows. It’s party time!