In an era of mixing personal statements in total freedom to define one’s style, accessories are morethan ever personality signifiers, and each detail tells a part of one’s history. I LOVE YOUR FOLK pays tribute to this hot topic in the fun way Swatch is known and loved for. This collection proudly honours one’s own culture and uniqueness, adding the ultimate touch of folk to the season looks – be it paisley, flowers, lace or patterns!

With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

DESIGN YOUR OWN Swatch! Choose from colourful components to customise your watch style.

The SKIN Irony collection is the perfect match between bold classic lines and graceful contemporary contrasts. These Swatch feature heads of meticulously brushed and polished stainless steel wrapped in rough leather, classic leather, silicone and stainless steel.

Minimalistic, pared-down and geometric – the BAU SWATCH designs take inspiration from the  Bauhaus movement that began 100 years ago.

Discover the hypnotic patterns, vibrant colors and dynamic shapes of the new SS19 collection "Transformation," along with a bold new SISTEM51 model.

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

Neon is the new black and glitter is a hit in the Flik Flak Futuristic collection. Fun presents and bright futures – what more could you wish for? Okay, well maybe a space voyage, or a bit of time travel, but let’s keep our feet on the ground…