With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

This collection is made up of all the essential Swatch characteristics: fun, creativity, style and sparkle. 

Choose your favorite design and move the artwork left, right, up or down until you find your very own Swatch!

The SKIN Irony collection is the perfect match between bold classic lines and graceful contemporary contrasts. These Swatch feature heads of meticulously brushed and polished stainless steel wrapped in rough leather, classic leather, silicone and stainless steel.

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered. Find your Swatch of steel today. 

This year, we’re celebrating Swatch Club’s 30th birthday! We’re going big and bold with a red, black and white New Gent model called 30 AND TICKING (SUOZ322). The 3 and 0 on the dial are colored in red and the doodle motif on the black strap features a 3 and 0 in red as well. This watch comes in special packaging and the inlay lists the names of all the Club Watches from over the past three decades.

Stylish shades with radiant personalities, The Eyes collection has a range of shapes and colors to choose from. The perfect accessory for days at the beach or strolling through the city, The Eyes give you even more Swatch flair and keep you groovin' from sun up to sun down with 100% UV protection.

From smiling alligators and swaying palm trees to delicious ice creams and floating flamingos, our Pool in Miami collection is a bright and fun-loving tribute to summer that helps kids learn to read the time! These Swiss made watches for kids combine fresh and funky designs with quality parts to form a winning combination every time.