The SKIN Irony collection is the perfect match between bold classic lines and graceful contemporary contrasts. These Swatch feature heads of meticulously brushed and polished stainless steel wrapped in rough leather, classic leather, silicone and stainless steel.

When the future is knitted into tiny stories and ancient masterpieces come back to life with the best filters in town, Worldhood is born.

Setting the scene for summer with easy, breezy looks inspired by the place where the Mediterranean meets the sky, Mediterranean Views is a collection fluent in the language of stripes. 

The X-Vibe looks back at iconic Swatch models, with bold colors and a statement X on the dial.

The Brit-in collection takes the best quintessential elements of British culture and recreates them with modish motifs.

Introducing SISTEM51 IRONY: a collection of flashy, bold and premium designs of self-powered ingenuity. Find your style and join the Mechanical Revolution today!

Sometimes it’s more difficult to create a classic. With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value.

Tropical is topical this summer. These colorful Swiss made watches are tickets to the imagination to explore jungles, chill on a palm-lined beach and take up residence on planet ice cream.