With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

This collection is made up of all the essential Swatch characteristics: fun, creativity, style and sparkle. 

Don’t be a zero, be a hero! Swatch’s new Chinese New Year Special CHEESE celebrates the Year of the Rat and the clever creature’s enviable number one position.

The SKIN Irony collection is the perfect match between bold classic lines and graceful contemporary contrasts. These Swatch feature heads of meticulously brushed and polished stainless steel wrapped in rough leather, classic leather, silicone and stainless steel.

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered. Find your Swatch of steel today. 

DESIGN YOUR OWN Swatch! Choose from colourful components to customise your watch style.

Discover the hypnotic patterns, vibrant colors and dynamic shapes of the new SS19 collection "Transformation," along with a bold new SISTEM51 model.

Take a trip though the splendor of nature with Flik Flak’s latest collection: Garden Adventure. Featuring everything from lucky ladybugs to galloping ponies, each of these eye-catching Swiss watches for kids make learning to tell the time a fun and crazy adventure.