With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

This collection is made up of all the essential Swatch characteristics: fun, creativity, style and sparkle. 

This year, we’re celebrating Swatch Club’s 30th birthday! We’re going big and bold with a red, black and white New Gent model called 30 AND TICKING (SUOZ322). The 3 and 0 on the dial are colored in red and the doodle motif on the black strap features a 3 and 0 in red as well. This watch comes in special packaging and the inlay lists the names of all the Club Watches from over the past three decades.

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered. Find your Swatch of steel today. 

The SKIN Irony collection is the perfect match between bold classic lines and graceful contemporary contrasts. These Swatch feature heads of meticulously brushed and polished stainless steel wrapped in rough leather, classic leather, silicone and stainless steel.

Don’t be a zero, be a hero! Swatch’s new Chinese New Year Special CHEESE celebrates the Year of the Rat and the clever creature’s enviable number one position.

DESIGN YOUR OWN Swatch! Choose from colourful components to customise your watch style.

Take a trip though the splendor of nature with Flik Flak’s latest collection: Garden Adventure. Featuring everything from lucky ladybugs to galloping ponies, each of these eye-catching Swiss watches for kids make learning to tell the time a fun and crazy adventure.