Discover all of our collections

BIG BOLD CHRONO

This collection is made of design statements that will inspire you to dream bigger, bolder, and make the best out of time. 

1983

Swatch Big Bold

With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

Swatch Essentials

This collection is made up of all the essential Swatch characteristics: fun, creativity, style and sparkle. 

Swatch X You

Featuring Mickey Mouse, this Swatch X You design is an ode to Disney's most timeless icon. A cherry on top of our Mickey Mouse X Keith Haring collection, wrapped in a special sleeve with two exclusive loops.

Chrono Plastic

Technical and sporty features suitable for everyone and on all occasions.

Tatham & O'Sullivan

SKIN IRONY

The SKIN Irony collection is the perfect match between bold classic lines and graceful contemporary contrasts.

SISTEM51 Automatic

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

Irony

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered. Find your Swatch of steel today.

SKIN

Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom.

Swatch Club

RISE AND SHINE

Whether you’re planning to dazzle your friends or simply make your days brighter, with these magical pieces of innovation you’re sure to get it done in style. With the reflecting Solar Spectrum glass, you’ll discover limitless color combinations ready to match your mood, your outfit and your attitude. Every day.

Sport Selection

Explore our wide range of athletic style watches for everyday wear. Skiing, snowboarding, iceskating, whatever the winter sports, we've got you covered!

Swatch and Art

Swatch is closely linked to art and uses modern culture as a source of inspiration.

Women Watches

Less is definitely not more when it comes to Swatch, shop our women’s edit here. Colourful creations or stylish, on-trend watches – something to suit everyone.

Men Watches

Shop the latest edit of men’s watches here. Whatever your lifestyle we have a watch to match it. Strap on a classic, timeless style or add a splash of colour to your wrist.

Flik Flak Watches for girls

Fun, playful and contemporary watches for girls which are sure to put a smile on any their face!

Flik Flak Watches for boys

Fun, playful and contemporary watches for boys which are sure to put a smile on their face!

Flik Flak Personalization

With these personalised name watches, kids can also get a head start in learning how to spell their name. A me-time watch ticks all the boxes. 

Flik Flak's Favorites

A whimsical wristwatch will help your child learn to tell time the right way. Rule the school with Flik Flak.

Flik Flak City of Life

From mice doing sparkling ballet moves and French feline chic, to a brilliant panda on a scooter and sporty pedalling, Flik Flak’s City of Life collection is just what kids need to get their imaginations grooving. All of these Swiss watches for kids are the perfect gift for when you want to make it fun to learn to tell the time.

Flik Flak Shine Bright

Complete with glitter, Swarovski® crystals and metallic effects, Flik Flak’s Shine Bright Collection is made up of four groovy Swiss watches for kids that transform learning to tell the time into a fairytale adventure. The perfect gift for curious minds, each timepiece in the selection will brighten up their day with stylish design that is complemented by BPA free and Swiss made parts.

Flik Flak Pool in Miami

From smiling alligators and swaying palm trees to...

Flik Flak Animal Kingdom

Flik Flak Glitter

Flik Flak Garden Adventure

Take a trip though the splendor of nature with Flik Flak’s latest collection: Garden Adventure. Featuring everything from lucky ladybugs to galloping ponies, each of these eye-catching Swiss watches for kids make learning to tell the time a fun and crazy adventure.