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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Swatch Big Bold

Swatch Big Bold

With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

Swatch Essentials

Swatch Essentials

This collection is made up of all the essential Swatch characteristics: fun, creativity, style and sparkle. 

Swatch X You

Swatch X You

Choose your favorite design and move the artwork left, right, up or down until you find your very own Swatch!

Chrono Plastic

Chrono Plastic

Technical and sporty features suitable for everyone and on all occasions.

SKIN IRONY

SKIN IRONY

The SKIN Irony collection is the perfect match between bold classic lines and graceful contemporary contrasts.

Irony

Irony

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered. Find your Swatch of steel today.

SKIN

SKIN

Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom.

Swatch Club

Swatch Club

Swatch works closely with inspired artists to create exclusive editions and new Club Specials designed specifically for Swatch Club aficionados.

RISE AND SHINE

RISE AND SHINE

Whether you’re planning to dazzle your friends or simply make your days brighter, with these magical pieces of innovation you’re sure to get it done in style. With the reflecting Solar Spectrum glass, you’ll discover limitless color combinations ready to match your mood, your outfit and your attitude. Every day.

SISTEM51 Automatic

SISTEM51 Automatic

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

Sport Selection

Sport Selection

Explore our wide range of athletic style watches for everyday wear. Skiing, snowboarding, iceskating, whatever the winter sports, we've got you covered!

Swatch and Art

Swatch and Art

Swatch is closely linked to art and uses modern culture as a source of inspiration.

Women Watches

Women Watches

Less is definitely not more when it comes to Swatch, shop our women’s edit here. Colourful creations or stylish, on-trend watches – something to suit everyone.

Men Watches

Men Watches

Shop the latest edit of men’s watches here. Whatever your lifestyle we have a watch to match it. Strap on a classic, timeless style or add a splash of colour to your wrist.

Flik Flak Watches for girls

Flik Flak Watches for girls

Fun, playful and contemporary watches for girls which are sure to put a smile on any their face!

Flik Flak Watches for boys

Flik Flak Watches for boys

Fun, playful and contemporary watches for boys which are sure to put a smile on their face!

Flik Flak Personalization

Flik Flak Personalization

With these personalised name watches, kids can also get a head start in learning how to spell their name. A me-time watch ticks all the boxes. 

Flik Flak Pool in Miami

Flik Flak Pool in Miami

From smiling alligators and swaying palm trees to...

Flik Flak's Favorites

Flik Flak's Favorites

A whimsical wristwatch will help your child learn to tell time the right way. Rule the school with Flik Flak.

Flik Flak Garden Adventure

Flik Flak Garden Adventure

Take a trip though the splendor of nature with Flik Flak’s latest collection: Garden Adventure. Featuring everything from lucky ladybugs to galloping ponies, each of these eye-catching Swiss watches for kids make learning to tell the time a fun and crazy adventure.

GOING TO SCHOOL

GOING TO SCHOOL

Pencils sharpened, backpack ready – time to learn! The Swiss-made Flik Flak Going to School watches for kids are all set to get top marks from grown-ups and kids as the perfect gifts to give and receive.

FLIK FLAK VIBES

FLIK FLAK VIBES

Some cool kids dream of being a rock star. Others feel the rhythm playing air guitar. The Flik Flak Vibes watches are tipped to be on the style playlists of all kids in the groove.