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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Women's Watches

Women's Watches

Make her wrist shine with plenty of fashionable and feminine styles, colors and sizes to fit every taste.

Men's Watches

Men's Watches

Functional and fashionable. Explore our huge selection of masculine watches featuring New Gents, Classic Cores, Sistem51 Irony, Chronos, and so much more.

swatchXyou

swatchXyou

Design your own Swatch! Choose from colorful components to customize your personal watch style. Inspired by your own unique experiences, playful style and personal creativity, Swatch X You is the truest form of self-expression.

MEDITERRANEAN VIEWS

MEDITERRANEAN VIEWS

Summer days aren’t too far away! Dive into a sea of stripes and breezy looks, inspired by the place where the Mediterranean meets the sky.

THE SWATCH VIBE

THE SWATCH VIBE

Get going with glow-in-the-dark neon color blocks and athletic styles that can’t be stopped.

Sistem51 Irony

Sistem51 Irony

Introducing SISTEM51 IRONY: a collection of flashy, bold and premium designs of self-powered ingenuity. Find your style and join the Mechanical Revolution today!

Sistem51 Originals

Sistem51 Originals

Design is a key part of the Swatch DNA. SISTEM51 extends its reach into the innovative depths of the movement itself. 100 percent Swiss Made, featuring a self-winding movement with only 51 parts and an exceptional 90 hour power reserve, SISTEM51 continues to be a top seller. 

BRIT-IN

BRIT-IN

The Brit-in collection takes the best quintessential elements of British culture and recreates them with modish motifs and a little tongue-in-cheek humor that is understood around the world.

Irony

Irony

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered. Find your Swatch of steel today.

Time to Swatch

Time to Swatch

Sometimes it’s more difficult to create a classic. With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value!

A Gala Night

A Gala Night

Whether you're hitting the club or grabbing dinner with friends, sometimes you just need a little bling. This is what A Gala Night is all about. Find your confidence to shine with the collection's elegant designs and sophisticated styles.

SKIN

SKIN

Dance with the unknown, break down barriers and make #YOURMOVE with SKIN. Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom. Be the change and make #YOURMOVE.

Color Studio

Color Studio

Color Studio brings together every color and hue under the sun for a collection full of bold, bright and beautiful wristwatches.

Countryside

Countryside

Do you miss the simplicity of nature? In today's digital world, you're not alone. That's why we created Countryside—a watch collection of floral patterns, illustrated animals and country kitchen tile designs.

Swissness

Swissness

The Swissness collection takes Swatch's 'Swiss made' quality standard a step farther with designs inspired by Switzerland's Alpine culture and the art of watchmaking. Hopp Schwiiz!

Swatch Club

Swatch Club

This year's new Swatch Club release comes to life in FOLLOW THE DOTS, swirling with a bright blue geometric pattern and tiny, colorful dots. Special packaging, which opens up to reveal the story of the labyrinth, spirals from the outer edge to the center.

Chrono Plastic

Chrono Plastic

The Chrono Plastic watches are for all of the active people out there, and they are all about fun.

JAIN

JAIN

New, independent and unconventional – this is Jain and this is ZANAKA. Inspired by experiences from her childhood spent in Africa, Europe and the Far East, Jain has channeled her artistic energy from her music to the design of her first ever limited (10,000 pieces) and numbered Swatch Art Special.

Mother's Day

Mother's Day

Celebrate your mother with this year's stylish special, SKINPIVOINE, or any of the beautiful watches we’ve selected for Mother’s Day.

PyeongChang 2018

PyeongChang 2018

Swatch presents two new limited-edition models inspired by the Olympic Winter Games PyeongChang 2018.

TEAM USA COLLECTION

TEAM USA COLLECTION

These limited edition, collectible styles feature bold designs, special loops and packaging, and are uniquely designed to commemorate TEAM USA in 2018. Quantities are limited!

Drone Racing

Drone Racing

Swatch is proud to be an official partner of the Drone Racing League and sponsor of the 2018 Swatch DRL Tryouts. Gear up for this season's thrilling races with this special selection of watches.

Chinese New Year

Chinese New Year

Swatch welcomes Chinese New Year in spirited fashion with SWATCH WOOF, a wristwatch that honors the Year of the Dog. In traditional Chinese culture, the dog – the 11th animal in the Chinese zodiac calendar – represents loyalty and bravery. And just as your Swatch is with you wherever you go, so too is man’s best friend.

The Swatch Art Peace Hotel

The Swatch Art Peace Hotel

The Swatch Art Peace Hotel Special, JULS AT SWATCH ART PEACE HOTEL (SUOZ217), presents faces and figures inspired by the comic faces found on Chinese artifacts, says the artist Yi Lin Juliana Ong.

Maxi Swatch

Maxi Swatch

Swatch presents an extra-stylish collection of its celebrated MAXI Swatch wall clocks. These wall clocks are 83 inches tall with 11 inches in diameter. MAXI's oversized Swatch Gents are designed to hang on the wall. It's the perfect wall clock for your home, office, dorm room, den, or wherever feels right for you!

Bijoux

Bijoux

Add some sparkle to your Swatch collection with Swatch BIJOUX. This colourful range of unique rings, necklaces and earrings are designed with coloured crystals and intentionally crafted to mix and match perfectly with our watches.

New Releases

New Releases

The latest and greatest has arrived! Browse our selection of stylish, bold and trendy Swiss Made watches that are perfect for any mood or outfit. Featuring a variety of unique colors, shapes and designs, from the original Gent watches that started the Swatch revolution to the ever popular New Gents, and so much more.

Bestsellers

Bestsellers

Our current hottest sellers feature a wide range of popular sizes, vivid colors and unique contrasts sure to fit any budget.

Specials

Specials

Right from the start, Swatch has been connected to world famous artists, sculptors, athletes, musicians, filmmakers, fashion designers and more – the list is endless. The relationship between Swatch and art has since produced a fascinating series of creative collaborations from a broad range of disciplines.

Art Watches

Art Watches

Right from the start, Swatch has been connected with contemporary art. Like the pop art of the modern times, Swatch watches were inspired by popular culture, and Swatch itself soon became a canvas for world famous artists, musicians and fashion designers.  

Bold Colors

Bold Colors

Vibrant, edgy colors turn any outfit into a work of art. Trendy tones conquer the look and turn the heads. These playful and contemporary watches will make your life a bit more colorful!

Last Chance Watches

Last Chance Watches

Flik Flak Watches for girls

Flik Flak Watches for girls

Fun, playful and contemporary watches for girls which are sure to put a smile on any their face!

Flik Flak Watches for boys

Flik Flak Watches for boys

Fun, playful and contemporary watches for boys which are sure to put a smile on their face!

Flik Flak C'est Chic

Flik Flak C'est Chic

Little people dream big. Flik Flak is making lots of time for dreamers with its inspirational and aspirational C’est Chic collection. From having a pet to being a vet, from flying on a trapeze to humming in tune with bees, everything is possible.

Flik Flak Animal Kingdom

Flik Flak Animal Kingdom

Join the safari and have an adventure in fun with Flik Flak's Animal Kingdom collection!