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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Women's Watches

Women's Watches

Make her wrist shine with plenty of fashionable and feminine styles, colors and sizes to fit every taste.

Men's Watches

Men's Watches

Functional and fashionable. Explore our huge selection of masculine watches featuring New Gents, Classic Cores, Sistem51 Irony, Chronos, and so much more.

Swatch X You

Swatch X You

Choose your favorite design and move the artwork left, right, up or down until you find your very own Swatch!

Happy Holidays

Happy Holidays

Discover the perfect Swatch to celebrate this year's holiday season in style.

Knightliness

Knightliness

Upgrade your fall fashion with studs, swirls and golden patterns. With KNIGHTLINESS, your look will be worthy of a crown.

Louvre Collection

Louvre Collection

The Louvre Museum and Swatch have joined forces for the first time and are launching a New Gent model and new Swatch X You!

Vintage Collection

Vintage Collection

Inspired by their famous vintage predecessors, these three models feature quirky designs that are straight out of the 80s. With radical color combos and a bit of Swiss heritage, they might just tick their way into history books too.

Swatch Big Bold

Swatch Big Bold

With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

Irony

Irony

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered. Find your Swatch of steel today.

SKIN IRONY

SKIN IRONY

The perfect match between bold classic lines and graceful contemporary contrasts. Meticulously brushed and polished stainless steel wrapped in rough leather, classic leather, silicone and stainless steel. Explore the future classics!

I love your folk

I love your folk

In an era of mixing personal statements in total freedom to define one’s style, accessories are morethan ever personality signifiers, and each detail tells a part of one’s history. I LOVE YOUR FOLK pays tribute to this hot topic in the fun way Swatch is known and loved for. This collection proudly honours one’s own culture and uniqueness, adding the ultimate touch of folk to the season looks – be it paisley, flowers, lace or patterns!

BAU SWATCH

BAU SWATCH

Minimalistic, pared-down and geometric – the BAU SWATCH designs take inspiration from the  Bauhaus movement that began 100 years ago.

Transformation

Transformation

Discover the hypnotic patterns, vibrant colors and dynamic shapes of the new Spring Summer 2019 collection.

SISTEM51 Automatic

SISTEM51 Automatic

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

Chrono Plastic

Chrono Plastic

The Chrono Plastic watches are for all of the active people out there, and they are all about fun.

Energy Boost

Energy Boost

Energy Boost is all about delicious colors and tasty patterns that tell the story of summertime serendipity.

Rebel Again

Rebel Again

New Gent goes Rebel Again! These summer colors will enrich and flavour-up your style. 

Listen to me

Listen to me

Laugh, scream, listen. Shout out to a culture of self­expression, street heart and pop art. Where time only exists when you ask for it, and the watches serve as canvas for all kinds of talents.

Sport Selection

Sport Selection

Take sports to the next level with our athletes’ selection. From minimalist designs to explosions of creativity, these Swatch are always there to keep our Proteam ticking on the right track!

SKIN

SKIN

Dance with the unknown, break down barriers and make #YOURMOVE with SKIN. Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom. Be the change and make #YOURMOVE.

Time to Swatch

Time to Swatch

Sometimes it’s more difficult to create a classic. With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value!

Drone pilot selection

Drone pilot selection

There are not enough curves for this much adrenaline! Join the era of Swatch and drones with this watch selection. It's time to fly!

Art Watches

Art Watches

Right from the start, Swatch has been connected with contemporary art. Like the pop art of the modern times, Swatch watches were inspired by popular culture, and Swatch itself soon became a canvas for world famous artists, musicians and fashion designers.  

Maxi Swatch

Maxi Swatch

Swatch presents an extra-stylish collection of its celebrated MAXI Swatch wall clocks. These wall clocks are 83 inches tall with 11 inches in diameter. MAXI's oversized Swatch Gents are designed to hang on the wall. It's the perfect wall clock for your home, office, dorm room, den, or wherever feels right for you!

Swatch Club

Swatch Club

Every year, Swatch works closely with inspired artists to create exclusive editions and new Club Specials designed specifically for Swatch Club aficionados. Speaking of reveling in life’s changing moods, the purchase of this year’s Swatch Club Special WHAT’S YO FACE (SUOZ303) is the perfect push to renew or activate your annual Premium membership.

Swatch the Eyes

Swatch the Eyes

Stylish shades with radiant personalities, The Eyes collection has a range of shapes and colors to choose from. The perfect accessory for days at the beach or strolling through the city, The Eyes give you even more Swatch flair and keep you groovin' from sun up to sun down with 100% UV protection.

Bijoux

Bijoux

Add some sparkle to your Swatch collection with Swatch BIJOUX. This colourful range of unique rings, necklaces and earrings are designed with coloured crystals and intentionally crafted to mix and match perfectly with our watches.

Flik Flak Watches for girls

Flik Flak Watches for girls

Fun, playful and contemporary watches for girls which are sure to put a smile on any their face!

Flik Flak Watches for boys

Flik Flak Watches for boys

Fun, playful and contemporary watches for boys which are sure to put a smile on their face!

Flik Flak Personalization

Flik Flak Personalization

With these personalised name watches, kids can also get a head start in learning how to spell their name. A me-time watch ticks all the boxes. 

Flik Flak Season Selection

Flik Flak Season Selection

Flik Flak's Favorites

Flik Flak's Favorites

A whimsical wristwatch will help your child learn to tell time the right way. Rule the school with Flik Flak.

Flik Flak Mystical Woods

Flik Flak Mystical Woods

Forests are home to adventures and dreams. The Flik Flak Mystical Woods collection is on location day and night to time dates with foxes, fairies or regular friends. 

Flik Flak Futuristic

Flik Flak Futuristic

Neon is the new black and glitter is a hit in the Flik Flak Futuristic collection. Fun presents and bright futures – what more could you wish for?

GOING TO SCHOOL

GOING TO SCHOOL

Pencils sharpened, backpack ready – time to learn! The Swiss-made Flik Flak Going to School watches for kids are all set to get top marks from grown-ups and kids as the perfect gifts to give and receive.

FLIK FLAK VIBES

FLIK FLAK VIBES

Some cool kids dream of being a rock star. Others feel the rhythm playing air guitar. The Flik Flak Vibes watches are tipped to be on the style playlists of all kids in the groove.