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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

SwatchXAristocrazy

SwatchXAristocrazy

Women's Watches

Women's Watches

Make her wrist shine with plenty of fashionable and feminine styles, colors and sizes to fit every taste.

Men's Watches

Men's Watches

Functional and fashionable. Explore our huge selection of masculine watches featuring New Gents, Classic Cores, Sistem51 Irony, Chronos, and so much more.

swatchXyou

swatchXyou

DESIGN YOUR OWN Swatch! Choose from colourful components to customise your watch style.

Transformation

Transformation

Discover the hypnotic patterns, vibrant colors and dynamic shapes of the new Spring Summer 2019 collection.

SKIN IRONY

SKIN IRONY

The perfect match between bold classic lines and graceful contemporary contrasts. Meticulously brushed and polished stainless steel wrapped in rough leather, classic leather, silicone and stainless steel. Explore the future classics!

Irony

Irony

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered. Find your Swatch of steel today.

Sistem51 Irony

Sistem51 Irony

Introducing SISTEM51 IRONY: a collection of flashy, bold and premium designs of self-powered ingenuity. Find your style and join the Mechanical Revolution today!

SISTEM51 Automatic

SISTEM51 Automatic

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

Chinese New Year

Chinese New Year

Last but not least, the Year of the Pig has arrived. The 12th animal of the Chinese zodiac comes in full throttle into Swatch’s Chinese New Year special models. According to the myths, the pig was always the last animal to arrive at the Gods’ meetings due to his laziness, but worry not! The GEM OF NEW YEAR will keep you oinking right on time. On the shiny gold silicone strap sits a pattern of red stripes that focus the attention on the goldenpolished dial.

Valentine's Day

Valentine's Day

The most romantic day of the year is fast approaching. Shop our unique selection of love-themed watches and give your sweetheart a stylish gift of adoration. Love is in the air!

Deep Wonder

Deep Wonder

Walk down the hallway of shimmering dreams, where colors shine with intensity and shades glitter their way into the world of Deep Wonder.

Think Fun

Think Fun

More color, more fun, more fantasy. Think Fun is ready to pin your personality to a whole new level. 

Worldhood

Worldhood

Enter the neighborhood of self-expression and discover what happens when design reinvents the future and feed creations with amazing arts and crafts.

Drone Racing

Drone Racing

Swatch is proud to be an official partner of the Drone Racing League and sponsor of the 2018 Swatch DRL Tryouts. Gear up for this season's thrilling races with this special selection of watches.

Sport Selection

Sport Selection

Take sports to the next level with our athletes’ selection. From minimalist designs to explosions of creativity, these Swatch are always there to keep our Proteam ticking on the right track!

The X-Vibe

The X-Vibe

The vibrant side of life turned into X-citing designs when a move becomes a lifestyle and your style becomes a movement. The X-Vibe looks back at iconic Swatch models, with bold colors and a statement X on the dial.

SKIN

SKIN

Dance with the unknown, break down barriers and make #YOURMOVE with SKIN. Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom. Be the change and make #YOURMOVE.

Time to Swatch

Time to Swatch

Sometimes it’s more difficult to create a classic. With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value!

Swatch Club

Swatch Club

Every year, Swatch works closely with inspired artists to create exclusive editions and new Club Specials designed specifically for Swatch Club aficionados. Speaking of reveling in life’s changing moods, the purchase of this year’s Swatch Club Special WHAT’S YO FACE (SUOZ303) is the perfect push to renew or activate your annual Premium membership.

Chrono Plastic

Chrono Plastic

The Chrono Plastic watches are for all of the active people out there, and they are all about fun.

Art Watches

Art Watches

Right from the start, Swatch has been connected with contemporary art. Like the pop art of the modern times, Swatch watches were inspired by popular culture, and Swatch itself soon became a canvas for world famous artists, musicians and fashion designers.  

The Swatch Art Peace Hotel

The Swatch Art Peace Hotel

The Swatch Art Peace Hotel Special, JULS AT SWATCH ART PEACE HOTEL (SUOZ217), presents faces and figures inspired by the comic faces found on Chinese artifacts, says the artist Yi Lin Juliana Ong.

Bestsellers

Bestsellers

Our current hottest sellers feature a wide range of popular sizes, vivid colors and unique contrasts sure to fit any budget.

Maxi Swatch

Maxi Swatch

Swatch presents an extra-stylish collection of its celebrated MAXI Swatch wall clocks. These wall clocks are 83 inches tall with 11 inches in diameter. MAXI's oversized Swatch Gents are designed to hang on the wall. It's the perfect wall clock for your home, office, dorm room, den, or wherever feels right for you!

Bijoux

Bijoux

Add some sparkle to your Swatch collection with Swatch BIJOUX. This colourful range of unique rings, necklaces and earrings are designed with coloured crystals and intentionally crafted to mix and match perfectly with our watches.

Flik Flak Watches for girls

Flik Flak Watches for girls

Fun, playful and contemporary watches for girls which are sure to put a smile on any their face!

Flik Flak Watches for boys

Flik Flak Watches for boys

Fun, playful and contemporary watches for boys which are sure to put a smile on their face!

Flik Flak Personalized Watch

Flik Flak Personalized Watch

Flik Flak has always been top of the class in teaching kids to tell the time. Now spelling is on the timetable, with unique straps stitched with the child’s name. Every kid is special, so a me-too watch doesn’t tick the boxes. With a personalized Flik Flak, wearers are sure to stand out from the crowd – and not to lose their watches in it!

Flik Flak Wonderland

Flik Flak Wonderland

The Flik Flak Wonderland collection is an open ticket to fun in wide open spaces and favorite hideaways. 

Flik Flak Color Explosion

Flik Flak Color Explosion

A world of color is the ticket to stylish time telling with the latest Flik Flak collection.

Flik Flak's Favorites

Flik Flak's Favorites

A whimsical wristwatch will help your favorite student start school the right way. Rule the school with Flik Flak.

Flik Flak Up in the Sky

Flik Flak Up in the Sky

When Flik and Flak say it’s playtime all the time, not even the sky’s the limit. The Up in the Sky collection of Swiss watches for kids takes learning to tell the time and fun design to new heights. 

Flik Flak Color Blast

Flik Flak Color Blast

Why go to a colour party when you can have one on your wrist? With the Color Blast collection, Flik Flak presents some bright new ideas for cool time-telling and perfect gifts for kids.

Flik Flak Playtime

Flik Flak Playtime

Discover the Flik Flak Playtime selection