Women's Watches

Make her wrist shine with plenty of fashionable and feminine styles, colors and sizes to fit every taste.

Men's Watches

Functional and fashionable. Explore our huge selection of masculine watches featuring New Gents, Classic Cores, Sistem51 Irony, Chronos, and so much more.

007 TRIBUTE

Swatch X You

Choose your favorite design and move the artwork left, right, up or down until you find your very own Swatch!

Swatch Essentials

This collection is made up of all the essential Swatch characteristics: fun, creativity, style and sparkle. 

Swatch Big Bold

With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

Swatch Club

Every year, Swatch works closely with inspired artists to create exclusive editions and new Club Specials designed specifically for Swatch Club aficionados. 

Chinese New Year

Don’t be a zero, be a hero! Swatch’s new Chinese New Year Special CHEESE celebrates the Year of the Rat and the clever creature’s enviable number one position.

SKIN IRONY

The perfect match between bold classic lines and graceful contemporary contrasts. Meticulously brushed and polished stainless steel wrapped in rough leather, classic leather, silicone and stainless steel. Explore the future classics!

Irony

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered. Find your Swatch of steel today.

Chrono Plastic

The Chrono Plastic watches are for all of the active people out there, and they are all about fun.

RISE AND SHINE

Whether you’re planning to dazzle your friends or simply make your days brighter, with these magical pieces of innovation you’re sure to get it done in style. With the reflecting Solar Spectrum glass, you’ll discover limitless color combinations ready to match your mood, your outfit and your attitude. Every day.

Vintage Collection

Inspired by their famous vintage predecessors, these three models feature quirky designs that are straight out of the 80s. With radical color combos and a bit of Swiss heritage, they might just tick their way into history books too.

Knightliness

Upgrade your fall fashion with studs, swirls and golden patterns. With KNIGHTLINESS, your look will be worthy of a crown.

I love your folk

In an era of mixing personal statements in total freedom to define one’s style, accessories are morethan ever personality signifiers, and each detail tells a part of one’s history. I LOVE YOUR FOLK pays tribute to this hot topic in the fun way Swatch is known and loved for. This collection proudly honours one’s own culture and uniqueness, adding the ultimate touch of folk to the season looks – be it paisley, flowers, lace or patterns!

BAU SWATCH

Minimalistic, pared-down and geometric – the BAU SWATCH designs take inspiration from the  Bauhaus movement that began 100 years ago.

SISTEM51 Automatic

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

SKIN

Dance with the unknown, break down barriers and make #YOURMOVE with SKIN. Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom. Be the change and make #YOURMOVE.

Rebel Again

New Gent goes Rebel Again! These summer colors will enrich and flavour-up your style. 

Art Watches

Right from the start, Swatch has been connected with contemporary art. Like the pop art of the modern times, Swatch watches were inspired by popular culture, and Swatch itself soon became a canvas for world famous artists, musicians and fashion designers.  

Sport Selection

Take sports to the next level with our athletes’ selection. From minimalist designs to explosions of creativity, these Swatch are always there to keep our Proteam ticking on the right track!

Maxi Swatch

Swatch presents an extra-stylish collection of its celebrated MAXI Swatch wall clocks. These wall clocks are 83 inches tall with 11 inches in diameter. MAXI's oversized Swatch Gents are designed to hang on the wall. It's the perfect wall clock for your home, office, dorm room, den, or wherever feels right for you!

Swatch the Eyes

Stylish shades with radiant personalities, The Eyes collection has a range of shapes and colors to choose from. The perfect accessory for days at the beach or strolling through the city, The Eyes give you even more Swatch flair and keep you groovin' from sun up to sun down with 100% UV protection.

Bijoux

Add some sparkle to your Swatch collection with Swatch BIJOUX. This colourful range of unique rings, necklaces and earrings are designed with coloured crystals and intentionally crafted to mix and match perfectly with our watches.

Flik Flak Watches for girls

Fun, playful and contemporary watches for girls which are sure to put a smile on any their face!

Flik Flak Watches for boys

Fun, playful and contemporary watches for boys which are sure to put a smile on their face!

Flik Flak Personalization

With these personalised name watches, kids can also get a head start in learning how to spell their name. A me-time watch ticks all the boxes. 

Flik Flak's Favorites

A whimsical wristwatch will help your child learn to tell time the right way. Rule the school with Flik Flak.

Flik Flak Mystical Woods

Forests are home to adventures and dreams. The Flik Flak Mystical Woods collection is on location day and night to time dates with foxes, fairies or regular friends. 

Flik Flak Futuristic

Neon is the new black and glitter is a hit in the Flik Flak Futuristic collection. Fun presents and bright futures – what more could you wish for?

GOING TO SCHOOL

Pencils sharpened, backpack ready – time to learn! The Swiss-made Flik Flak Going to School watches for kids are all set to get top marks from grown-ups and kids as the perfect gifts to give and receive.

FLIK FLAK VIBES

Some cool kids dream of being a rock star. Others feel the rhythm playing air guitar. The Flik Flak Vibes watches are tipped to be on the style playlists of all kids in the groove.