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Discover all of our collections

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Women's Watches

Women's Watches

Make her wrist shine with plenty of fashionable and feminine styles, colors and sizes to fit every taste.

Men's Watches

Men's Watches

Functional and fashionable. Explore our huge selection of masculine watches featuring New Gents, Classic Cores, Sistem51 Irony, Chronos, and so much more.

A Gala Night

A Gala Night

Whether you're hitting the club or grabbing dinner with friends, sometimes you just need a little bling. This is what A Gala Night is all about. Find your confidence to shine with the collection's elegant designs and sophisticated styles.

Sistem51 Irony

Sistem51 Irony

Introducing SISTEM51 IRONY: a collection of flashy, bold and premium designs of self-powered ingenuity. Find your style and join the Mechanical Revolution today!

SKIN

SKIN

Dance with the unknown, break down barriers and make #YOURMOVE with SKIN. Inspired by life's most pivotal moments, SKIN's minimalist style and nearly weightless design tells the story of freedom. Be the change and make #YOURMOVE.

TEAM USA COLLECTION

TEAM USA COLLECTION

These limited edition, collectible styles feature bold designs, special loops and packaging, and are uniquely designed to commemorate TEAM USA in 2018. Quantities are limited!

Color Studio

Color Studio

Color Studio brings together every color and hue under the sun for a collection full of bold, bright and beautiful wristwatches.

Time to Swatch

Time to Swatch

Sometimes it’s more difficult to create a classic. With colorful, easy-to-read dials, traditional styles and minimalist color block designs, Time to Swatch gets back to the basics of Swatch simplicity at a great value!

Countryside

Countryside

Do you miss the simplicity of nature? In today's digital world, you're not alone. That's why we created Countryside—a watch collection of floral patterns, illustrated animals and country kitchen tile designs.

Swissness

Swissness

The Swissness collection takes Swatch's 'Swiss made' quality standard a step farther with designs inspired by Switzerland's Alpine culture and the art of watchmaking. Hopp Schwiiz!

Action Heroes

Action Heroes

Long days, late nights, color, creativity—Action Heroes captures this youthful energy with trendy designs and expressive colorways. Find your style.

Spicy Islands

Spicy Islands

Discover the rhythm, flavors and culture of Latin America in our Spicy Islands collection. Each watch draws special inspiration from Latin food, fashion and passion. Browse the collection and choose your Island style.

A Traveler's Dream

A Traveler's Dream

Whether it's by boat, plane, helicopter or car, the colorful, fun and thematic watches of this wanderlust collection are the perfect companions for your next trip.

Sistem51 Originals

Sistem51 Originals

Design is a key part of the Swatch DNA. SISTEM51 extends its reach into the innovative depths of the movement itself. 100 percent Swiss Made, featuring a self-winding movement with only 51 parts and an exceptional 90 hour power reserve, SISTEM51 continues to be a top seller. 

Mosaici & More

Mosaici & More

Inspired by energizing patterns and asymmetrical designs, Mosaici & More explores texture and balance through a collection of modern watch designs, including some radical new POP styles. 

Chrono Plastic

Chrono Plastic

The Chrono Plastic watches are for all of the active people out there, and they are all about fun.

Swatch Club

Swatch Club

When is it not a good time to party? Never, at least not at Swatch Club, where we're celebrating the new Club Watch SPICE IT UP.

JAIN

JAIN

New, independent and unconventional – this is Jain and this is ZANAKA. Inspired by experiences from her childhood spent in Africa, Europe and the Far East, Jain has channeled her artistic energy from her music to the design of her first ever limited (10,000 pieces) and numbered Swatch Art Special.

The Swatch Art Peace Hotel

The Swatch Art Peace Hotel

The Swatch Art Peace Hotel Special, JULS AT SWATCH ART PEACE HOTEL (SUOZ217), presents faces and figures inspired by the comic faces found on Chinese artifacts, says the artist Yi Lin Juliana Ong.

Maxi Swatch

Maxi Swatch

Swatch presents an extra-stylish collection of its celebrated MAXI Swatch wall clocks. These wall clocks are 83 inches tall with 11 inches in diameter. MAXI's oversized Swatch Gents are designed to hang on the wall. It's the perfect wall clock for your home, office, dorm room, den, or wherever feels right for you!

Bijoux

Bijoux

Add some sparkle to your Swatch collection with Swatch BIJOUX. This colourful range of unique rings, necklaces and earrings are designed with coloured crystals and intentionally crafted to mix and match perfectly with our watches.

New Releases

New Releases

The latest and greatest has arrived! Browse our selection of stylish, bold and trendy Swiss Made watches that are perfect for any mood or outfit. Featuring a variety of unique colors, shapes and designs, from the original Gent watches that started the Swatch revolution to the ever popular New Gents, and so much more.

Bestsellers

Bestsellers

Our current hottest sellers feature a wide range of popular sizes, vivid colors and unique contrasts sure to fit any budget.

Specials

Specials

Bold Colors

Bold Colors

Last Chance Watches

Last Chance Watches

Flik Flak Watches for girls

Flik Flak Watches for girls

Fun, playful and contemporary watches for girls which are sure to put a smile on any their face!

Flik Flak Watches for boys

Flik Flak Watches for boys

Fun, playful and contemporary watches for boys which are sure to put a smile on their face!

Flik Flak Space Dreamers

Flik Flak Space Dreamers

The Flik Flak Space Dreamers collection is set to shine. Glow-in-the-dark astronauts, rockets and stars confirm that Swiss made timekeeping is in kids’ orbits around the clock. Space-age designs take off with quality materials and proven shock and water resistance – even visiting aliens will put stars in their eyes.

Flik Flak Great Camping

Flik Flak Great Camping

Nights under the stars and days in the forest are just two of the inspirations for the Flik Flak Great Camping collection.

Flik Flak's Favorites

Flik Flak's Favorites

A whimsical wristwatch will help your favorite student start school the right way. Rule the school with Flik Flak.

Flik Flak A Day At The Beach

Flik Flak A Day At The Beach

The latest Flik Flak collection has days at the beach permanently on the agenda. These colorful Swiss watches for kids are ready for sandcastles and surfboards, real and imagined.

Flik Flak Birthday Party

Flik Flak Birthday Party

Flik Flak A Trip To London

Flik Flak A Trip To London

Flik Flak Color Block

Flik Flak Color Block