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SWATCH X BAPE

Celebrating diversity, BIG style.

A shout out to all the big personalities out there! Swatch and BAPE are celebrating authenticity and uniqueness all over the world. Ready to boost your style and take your bold-self for a crazy ride, this collaboration is a tribute to pop culture and both brand’s heritage.

BIG BOLD AND BAPE!

Express the culture of Swatch and BAPE with BIG BOLD BAPE THE WORLD and BIG BOLD BAPE NYC EDITION. It’s about iconic signature elements and graphics and spreading it to the whole wide world with power.

Collection Image

Big Bold
Be your loud self

Go for the extra.
The extra mile, the extra style.
The extra minute, the extra hour.
The extra detail, the extra spark.
Go for the difference. The uniqueness.
Embrace it without looking back.
Go for what makes you, you. And go big, go bold.

I WANT IT

BIG IDEAS, BOLDER PERSONALITIES

A new watch collection inspired by bold ideas, designed for even bolder personalities. With a kick from urban streetwear, these models have a simply striking Ø47mm watch head, with big arrows pointing your next move to the right direction. A totally new flat glass highlights the 3D print on the dial and the ergonomic strap was engineered for unrivaled comfort ensuring this statement won't cramp your style.

Go Big. Go Bold.

Go Big. Go Bold.