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Pick a design, make your Swatch

Inspired by art and special collaborations, our collection of Swatch X You designs gives you limitless opportunities to customize your watch. Create a one-of-a-kind story to wrap around your wrist.

Ready to wear

Next to our artist collaborations we also have zesty designs that are inspired by natural beauty, street art and geometric shapes. Get inspired by our top picks below and make your own!

How does it work?

How does it work?

1. Choose your favorite design and move the artwork left, right, up or down until you find your very own Swatch.

2. Pick a color for your inner gear mechanism.

3. Finish with a special touch by adding a short message on the back of the case.


Try different Swatch parts until you find your perfect match. Start by choosing the size and finish by creating your own piece of art.