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DISCOVER ALL OF OUR COLLECTIONS

Colorful, energetic, bold and Swiss-made, Swatch’s DNA ticks through all of our stylish wristwatches. From minimalist, classic looks to bright and wild patterns, Swatch’s current collection has a watch that complements every unique style and personality. 

Swatch Big Bold

Swatch Big Bold

With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

Swatch Essentials

Swatch Essentials

This collection is made up of all the essential Swatch characteristics: fun, creativity, style and sparkle. 

swatchXyou

swatchXyou

DESIGN YOUR OWN Swatch! Choose from colourful components to customise your watch style.

Swatch Club

Swatch Club

Every year, Swatch works closely with inspired artists to create exclusive editions and new Club Specials designed specifically for Swatch Club aficionados. Click here for more information on the Swatch Club.

Swatch the Eyes

Swatch the Eyes

Stylish shades with radiant personalities, The Eyes collection has a range of shapes and colors to choose from. The perfect accessory for days at the beach or strolling through the city, The Eyes give you even more Swatch flair and keep you groovin' from sun up to sun down with 100% UV protection.

SKIN IRONY

SKIN IRONY

The toughest ultra-thin Swatch line. SKIN Irony features metallic cases combined with leather, rubber or plastic straps that give your style that special touch, every day.

Irony

Irony

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered.

RISE AND SHINE

RISE AND SHINE

Whether you’re planning to dazzle your friends or simply make your days brighter, with these magical pieces of innovation you’re sure to get it done in style. With the reflecting Solar Spectrum glass, you’ll discover limitless color combinations ready to match your mood, your outfit and your attitude. Every day.

SISTEM51 Automatic

SISTEM51 Automatic

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

SKIN

SKIN

Inspired by the thrill of the unknown, the beauty of movement and the anticipation of change, SKIN now comes in two different case sizes. 

Women's Watches

Women's Watches

Less is definitely not more when it comes to Swatch, shop our women’s edit here. Colourful creations or stylish, on-trend watches – something to suit everyone.

Men's Watches

Men's Watches

Shop the latest edit of men’s watches here. Whatever your lifestyle we have a watch to match it. Strap on a classic, timeless style or add a splash of colour to your wrist.

Flik Flak Watches for girls

Flik Flak Watches for girls

Flik Flak offers a range of girls learn to tell the time watches featuring the borother and sister, Flik and Flak, to make learing the time fun.

Flik Flak Watches for boys

Flik Flak Watches for boys

Learn to tell the time with our funky Flik Flak watches for boys.

Flik Flak Pool in Miami

Flik Flak Pool in Miami

From smiling alligators and swaying palm trees to...

Flik Flak's Favorites

Flik Flak's Favorites

Check out Flik Flak's favourites for Boys & Girl, with plenty of designs and features making learning or getting to the dinner table on time fun.

Flik Flak Garden Adventure

Flik Flak Garden Adventure

Take a trip though the splendor of nature with Flik Flak’s latest collection: Garden Adventure. Featuring everything from lucky ladybugs to galloping ponies, each of these eye-catching Swiss watches for kids make learning to tell the time a fun and crazy adventure.

GOING TO SCHOOL

GOING TO SCHOOL

Pencils sharpened, backpack ready – time to learn! The Swiss-made Flik Flak Going to School watches for kids are all set to get top marks from grown-ups and kids as the perfect gifts to give and receive.

FLIK FLAK VIBES

FLIK FLAK VIBES

Some cool kids dream of being a rock star. Others feel the rhythm playing air guitar. The Flik Flak Vibes watches are tipped to be on the style playlists of all kids in the groove.