With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

This collection is made up of all the essential Swatch characteristics: fun, creativity, style and sparkle. 

Don’t be a zero, be a hero! Swatch’s new Chinese New Year Special CHEESE celebrates the Year of the Rat and the clever creature’s enviable number one position.

The toughest ultra-thin Swatch line. SKIN Irony features metallic cases combined with leather, rubber or plastic straps that give your style that special touch, every day.

DESIGN YOUR OWN Swatch! Choose from colourful components to customise your watch style.

Whether you’re planning to dazzle your friends or simply make your days brighter, with these magical pieces of innovation you’re sure to get it done in style. With the reflecting Solar Spectrum glass, you’ll discover limitless color combinations ready to match your mood, your outfit and your attitude. Every day.

Discover the hypnotic patterns, vibrant colors and dynamic shapes of the new SS19 collection "Transformation," along with a bold new SISTEM51 model. Take advantage of the exclusive online pre-release from January 3rd - 10th, 2019, and be the first to sport these new looks on your wrist!

Take a trip though the splendor of nature with Flik Flak’s latest collection: Garden Adventure. Featuring everything from lucky ladybugs to galloping ponies, each of these eye-catching Swiss watches for kids make learning to tell the time a fun and crazy adventure.