With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

This collection is made up of all the essential Swatch characteristics: fun, creativity, style and sparkle. 

DESIGN YOUR OWN Swatch! Choose from colourful components to customise your watch style.

The toughest ultra-thin Swatch line. SKIN Irony features metallic cases combined with leather, rubber or plastic straps that give your style that special touch, every day.

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered.

Every year, Swatch works closely with inspired artists to create exclusive editions and new Club Specials designed specifically for Swatch Club aficionados. Click here for more information on the Swatch Club.

Stylish shades with radiant personalities, The Eyes collection has a range of shapes and colors to choose from. The perfect accessory for days at the beach or strolling through the city, The Eyes give you even more Swatch flair and keep you groovin' from sun up to sun down with 100% UV protection.

From smiling alligators and swaying palm trees to...