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Monthly Drops
With a mix of materials, innovative light reflections on your wrist, subtle and shout-out-loud patterns, all of our watches let you express yourself just the way you want.
Swatch Big Bold
With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction.
Mickey Mouse X Keith Haring collection by Swatch
Discover the new collaboration with Disney’s Mickey Mouse and the Keith Haring Studio.
Chinese New Year
Nothing shouts BIG BOLD like the OX does. OX ROCKS 2021! is a must-have for the New Year and it comes right on time. Warmed up by the fiery black, red, and gold-colored strap, the dial represents the perfectly harmonious Ox in a Ying and Yang shape, adorned with two black crystals.
1983
swatchXyou
DESIGN YOUR OWN Swatch! Choose from colourful components to customise your watch style.
Irony
Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered.
Flik Flak Imagination
Help bring dreams to life with the educational IMAGINATION kids watch collection. Dark, bright colours join night-time motifs, glitter and metallic effects in Swiss-made watches that help kids learn to tell time. Eye-catching details like Swarovski® crystals make perfect gifts.
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