DESIGN YOUR OWN Swatch! Choose from colourful components to customise your watch style.

Discover the hypnotic patterns, vibrant colors and dynamic shapes of the new SS19 collection "Transformation," along with a bold new SISTEM51 model. Take advantage of the exclusive online pre-release from January 3rd - 10th, 2019, and be the first to sport these new looks on your wrist!

Every year, Swatch works closely with inspired artists to create exclusive editions and new Club Specials designed specifically for Swatch Club aficionados. Click here for more information on the Swatch Club.

Enchanting in red and gold with dazzling Swatch Sparkles and a happy-go-lucky pig on the dial, this year's Chinese New Year special will have you celebrating in style. GEM OF THE YEAR pays tribute to the 12th animal of the Chinese zodiac.

Whether your style is classy, casual, or anywhere in between, these tough and timeless irony watches have you covered.

The SKIN Irony collection is the perfect match between bold classic lines and graceful contemporary contrasts.

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

When Flik and Flak say it’s playtime all the time, not even the sky’s the limit. The Up in the Sky collection of Swiss watches for kids takes learning to tell the time and fun design to new heights.