In an era of mixing personal statements in total freedom to define one’s style, accessories are morethan ever personality signifiers, and each detail tells a part of one’s history. I LOVE YOUR FOLK pays tribute to this hot topic in the fun way Swatch is known and loved for. This collection proudly honours one’s own culture and uniqueness, adding the ultimate touch of folk to the season looks – be it paisley, flowers, lace or patterns!

With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. 

The SKIN Irony collection is the perfect match between bold classic lines and graceful contemporary contrasts.

51 pieces, 1 central screw, 17 patents in progress and a reserve of energy of 90 hours. Made by the master watchmakers of Swatch: an automatic mechanical movement (self-winding). 

Discover the hypnotic patterns, vibrant colors and dynamic shapes of the new SS19 collection "Transformation," along with a bold new SISTEM51 model. Take advantage of the exclusive online pre-release from January 3rd - 10th, 2019, and be the first to sport these new looks on your wrist!

Laugh, scream, listen. Shout out to a culture of self­expression, street heart and pop art. Where time only exists when you ask for it, and the watches serve as canvas for all kinds of talents.

Some cool kids dream of being a rock star. Others feel the rhythm playing air guitar. The Flik Flak Vibes watches are tipped to be on the style playlists of all kids in the groove.

Pencils sharpened, backpack ready – time to learn! The Swiss-made Flik Flak Going to School watches for kids are all set to get top marks from grown-ups and kids as the perfect gifts to give and receive.